Personas

Persona is fictitious/artificial chracter created to understand the target user group. It includes specific user requirement, information, preference, daily activities etc. Which develops realistic scenarios & useful for the evaluation of useable websites &  products. It’s a part of User centered Design Process.

Sample-persona-from-Interaction-Design

http://pages.cpsc.ucalgary.ca/~saul/wiki/uploads/CPSC681/topic-wan-personas.pdf

http://www.cooper.com/journal/personas/

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